Chris Trovato

The Problem

Local service businesses depend on Google for calls — but traditional agencies build one site, optimize it loosely, and hope for the best. For a towing operator in a market as dense as San Diego, that's not enough to capture the full spread of search intent across neighborhoods, service types, and languages.

What I Built

A 15-site lead generation network — 10 money sites plus 5 support sites — architected to saturate the search surface for towing in San Diego. The flagship site alone spans 107 pages across 14 service pages, 35 neighborhood landing pages, a partner portal, and Spanish-language versions, with 83 AI-generated images integrated throughout. Every call routes through Twilio tracking numbers and attributes back to its source. A Google Ads campaign runs 5-11 PM daily with Maximize Conversions bidding, backed by an automated content pipeline and a parasite-SEO Medium publishing layer. It's live, tracking calls, and generating revenue for the client today.

Key Numbers

The Problem

Telehealth and aesthetics clinics face real regulatory risk — the FDA and FTC have begun systematically targeting them, with 30 warning letters dropped in a single day in March 2026. Most clinics can't afford dedicated regulatory counsel, and existing compliance tools are built for enterprise hospital systems, not solo practices.

What I Built

ClinicShield scans clinic websites against a 109-rule regulatory library and flags violations before the agencies do. A two-tier Claude API pipeline handles the load — Haiku triages scans in seconds, Sonnet runs deep compliance analysis — feeding findings into a 23-table Supabase schema. The full go-to-market infrastructure is already built: 467 prospects identified, 50 deep-scan PDF reports generated, a warmed sending domain on Lemwarm, and three tested outreach angles in rotation. Currently in active validation with a go/kill decision tied to close rate from the first ~300 contacts. Pricing: $1,500-$3,500 one-time fix or $299/month ongoing monitoring.

Key Numbers

The Problem

Most Americans don't know what's in their tap water, and PFAS contamination — the so-called forever chemicals — has become a widespread problem the EPA is only just starting to quantify. The raw UCMR 5 dataset exists in the public record, but it's not remotely accessible to the people who'd actually use it.

What I Built

A free national lookup tool grading 10,297 US public water systems on PFAS contamination, translating the EPA UCMR 5 dataset into plain-language scores that anyone can understand. Coverage spans the vast majority of the US population served by public water systems. It's being actively pitched to environmental and health reporters — two outreach batches are already in follow-up sequences — and is structured to spin out a San Diego-focused version as a high-visibility civic asset. No monetization, no data collection. Public utility first.

Key Numbers

The Problem

Niche content is the oldest affiliate marketing play in the book, but it only works at scale — one site, published manually, is a hobby. To actually generate meaningful traffic and email capture across behavioral-change verticals (quitting vaping, gambling, weed, doomscrolling, sugar, debt), you need infrastructure, not effort.

What I Built

A 10-site network targeting behavioral-change and wellness verticals, with a fully automated publishing pipeline producing 20 AI-generated articles per day across the portfolio — no manual intervention after configuration. GitHub Actions handle generation, formatting, and deployment; cross-site internal linking amplifies topical authority across the network; GEO/LLM optimization targets AI search engines as the distribution layer. Email capture runs through Kit (formerly ConvertKit) with GA4 analytics layered on top. The monetization path is affiliate revenue plus email list compounding — and a social video pipeline is the next layer going on top of that.

Key Numbers

The Problem

After building a 15-site lead generation network for one towing company, the obvious next step was replication — but cold email to local service businesses fails when the pitch feels generic. A tow operator in Phoenix doesn't care about a template; they care about what their specific market and their specific competitors look like today.

What I Built

A sales site with 69 personalized prospect pages — one per target company — each pre-rendered with that company's city, competitive landscape, and a custom pitch for a professional web presence. Ten cities are covered, with pre-built outreach sequences ready for deployment. The offer: $2,500 setup plus $500/month for a complete lead generation site modeled on the RJ Towing playbook. This is the productized version of a proven client engagement — build once for one, sell many.

Key Numbers